Posts tagged as:

Crispin Porter + Bogusky

Microsoft renews effort against Apple

March 27, 2009

Microsoft has released a fresh salvo against Macs. This time around they have taken banners on The New York Times website (Apple did the same last year by taking over the front page of NYT). The banner asks you to spin a wheel which shows up a Macbook or Macbook Pro alongside a ’similar’ PC. [...]

Read the full article →

Supermodelquins: another brave work from Crispin

March 1, 2009

Crispin Porter + Bogusky (voted Agency of the Year 2008) may have its share of detractors but in my books they are up there when it comes to unusual approaches to solving a marketing problem. Yes, they do have their share of duds (the short-lived Gates-Seinfeld stuff for Microsoft and the split with Nike) but [...]

Read the full article →

Fast Company’s Most Innovative Companies

February 16, 2009

Fast Company has made a list of the World’s Most Innovative Companies. At No.1 is Team Obama (dethroning Google) because it ‘took a skinny kid with a funny name and turned him into the most powerful new national brand in a generation’. Apple features at No.4 (down from last year when it was No.2). It [...]

Read the full article →

Competitive advertising: for agencies?

October 8, 2008

We have all seen campaigns that knock competition – it could either be factual comparison or innuendo. And when it directly names the competing brand, it really stands out. But this is a first for me – an advertising agency taking on a competing agency.
Karsh/Hagan, Denver based agency has ‘taken on’ Crispin Porter + Bogusky [...]

3 comments Read the full article →

Should agencies use competing products of their client?

September 22, 2008

There’s much hue & cry in the blogosphere about one facet of the ‘I am PC’ ads. Apparently a part of the ads were created using a Mac by the agency, Crispin Porter + Bogusky. Microsoft had posted some pictures from the campaign on their site – four of the images display the designation “Adobe [...]

6 comments Read the full article →

Microsoft signs up ‘Apple’ of agencies: is advertising the answer?

May 22, 2008

How often have we heard this:
Brand Manager: ‘Hmm, market research indicates that our consumer’s don’t find our products cool. The find the competitors products more appealing. Our image has taken a beating. We must do something!
Senior Brand Manager: ‘I know exactly what to do! Let’s call an advertising agency!’

Sigh. A new advertising campaign or a [...]

2 comments Read the full article →