March 12, 2009
In client-agency meetings the issue of ‘branding’ crops up when it comes to planning a new commercial or dissecting an existing one. A major grouse among clients is that very often you recall an ad, but not the brand. Or attribute the ad to a competing brand. No arguments on the fact that all the [...]
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October 1, 2008
Came across this interesting interview with Jonathan Salem Baskin, author of Branding Only Works on Cattle. Of the 10 questions asked to him, I found the answers to these 3 most thought provoking:
What do you think of the hype over social networks?
It’s hype. The idea that we’d replace the ‘interruption model’ of advertising with [...]
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