Posts tagged as:

Ambient advertising

Seen and noted: constrictor on bus for Copenhagen Zoo

November 30, 2009
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Talk about impact. Creative use of a medium where traditionally one thinks of a simple wrap around vinyl. Enough said.

Agency: Bates Y&R, Copenhagen. Source: Epica Awards
This campaign won a Bronze at the Epica Awards, 2009 for Innovative use of Traditional Media.
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Seen and noted: proof for shake proof Lumix camera

November 22, 2009
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I love it when unique, local perceptions come into play in an otherwise ‘global idea’. I am sure ’shake proof digital camera’ has been rendered effectively in many ways across the world. But what better way to bring the idea alive than Asia’s very own 3-wheelers? Known as tuk-tuks or autos they are notorious for [...]

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Aircel’s amazing outdoor idea in Mumbai

July 20, 2009
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The launch TVC for Aircel and those that followed for the value-added services weren’t much to write home (or anywhere else) about. But the recent Outdoor innovation executed by Aircel in Mumbai surely ranks among the very best in the world. Recently they stuck an empty raft on a billboard near the Milan Subway (which [...]

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Seen and noted: Duracell torches

July 14, 2009
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This work for Duracell batteries is put up by at least 4 creative showcase blogs. So there is no earthly reason why I should put it up too. Except that I liked it so much that I simply wanted to share it with the handful of readers here. And it’s good karma to promote good [...]

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Interesting Eco-Art: 300-tonne ad for an airport shuttle service

May 6, 2009
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Here’s the project: urge airport commuters to take a bus service, instead of driving down in their cars. Just the kind of category and task which usually gets the run of the mill advertising. Not so with Acne, an advertising agency which put together a show-stopping advertising campaign for Flygbussarna (roughly translated as The Flight [...]

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Zimbabwean currency: worthless money, priceless idea

April 5, 2009

Found this on Adrants. To call attention to the deplorable situation in Zimbabwe, TBWA\HUNT\LASCARIS collected trillions of dollars worth of worthless Zimbabwe currency to create billboards, flyers and wallpaper. The purpose of the campaign is to support The Zimbabwean Newspaper which has been slapped by the Mugabe regime with a 55% luxury duty tax making [...]

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Golden Holidays: height of ambient ideas

November 19, 2008

Ambient ideas work well when there is a marriage between the environment it is placed in and the proposition. Here’s one such execution for Malaysian Airlines.

The attempt was to cross-sell Malaysian Airlines’ holiday packages for the domestic passengers of the airline. As a prospective traveller I would have reacted positively and remembered the ad. Nice [...]

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