Digital

Vaseline and the pitfalls of a borderless digital world

July 20, 2010
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Vaseline India creates a Facebook application to support Vaseline for Men’s ‘Be Prepared‘ advertising campaign and it’s being talked about across the world. Unfortunately for all the wrong reasons. Blame it on the borderless digital age that we live in, but Shahid Kapoor and the app get mentions in PC World, CBS News and even The [...]

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I heart Old Spice digital campaign

July 14, 2010
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Brands are discovering fresh new ways of using social media & digital advertising by the day – Whopper Sacrifice, Twelpforce, Blendtec come to mind. But Old Spice has just raised the bar several thousand notches with their on-going digital campaign. In what is surely a first, Old Spice is sending video responses to people who [...]

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Digital Advertising: a class room waiting to be created

May 25, 2010
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This article of mine appeared in the Brand Wagon supplement of Financial Express, today: – There was a time when the Pakistan cricket team produced a seemingly endless list of fast bowlers. It is said that one man – Imran Khan, inspired a whole generation of fast bowlers. In India, Kapil Dev is credited with [...]

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Does your brand really need Social Media?

May 18, 2010
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Mark Ritson, an Associate Professor of Marketing and brand consultant wrote a thought-provoking article in Marketing Week, lampooning the herd mentality of marketers who use social media for their brands, just for the sake of it, irrespective of the fit. By way of explanation, he writes: I can appreciate why 2 million people follow Google on [...]

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Indian Panga League: web-only TV ads take shape in India

April 16, 2010
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Sometime back, I had wondered if Indian brands will take to web-only TV ads. It’s quite common abroad with brands like Bud Light, Philips, Cadbury and several others creating ads meant for YouTube and other video sharing channels. They take a life of their own with view counts running into millions. Virgin Mobile has created [...]

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Vimeo brings Tositos ad alive

March 2, 2010
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Awesome Frito Lay ad innovation on Vimeo. Will Vimeo become a worthy competitor for YouTube when it comes to branded content?

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HEMA: fun web design for a retail store

February 18, 2010
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Stumbled upon the website for a Dutch department store called HEMA (originally an acronym for Hollandse Eenheidsprijzen Maatschappij Amsterdam, ‘Dutch Standard Prices Company Amsterdam’).  Click here to view the website and then do the following: don’t click on anything, wait, watch the fun. Time pass stuff for a little bit of fun and engagement, but such a [...]

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Why agencies don’t get taken seriously when it comes to Digital

February 14, 2010
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Adweek published an article recently, titled Traditional Shops’ Digital Skills Deemed Unimpressive. The bottom line: Asked to rate their traditional agency’s digital skills on a scale of 1 to 10 — with 1 equating to “poor” and 10 meaning “excellent” — only 3% of the 277 client executives polled chose excellent, and almost half – [...]

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PSA ad on cyber-bullying: cool use of YouTube

January 24, 2010
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When it comes to posting videos on YouTube, usually there ain’t much difference between most advertising agencies and the average YouTube user. Both post videos and that’s that. Agencies are expected to be power users and all that but usually they don’t even disable comments but get miffed if about adverse comments on their ad. [...]

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