From the category archives:

Digital

Vimeo brings Tositos ad alive

March 2, 2010
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Yes, you can view this ad on YouTube too. But do yourself a favour and go watch the Tositos ad on Vimeo. Get ready for an amazing experience.

YouTube has traditionally been the preferred destination for uploading commercials and branded content by advertisers & agencies. Vimeo’s edge: better resolution of videos and relatively less commercial content. [...]

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HEMA: fun web design for a retail store

February 18, 2010
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Stumbled upon the website for a Dutch department store called HEMA (originally an acronym for Hollandse Eenheidsprijzen Maatschappij Amsterdam, ‘Dutch Standard Prices Company Amsterdam’).  Click here to view the website and then do the following: don’t click on anything, wait, watch the fun.

Time pass stuff for a little bit of fun and engagement, but such a resource [...]

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Why agencies don’t get taken seriously when it comes to Digital

February 14, 2010
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Adweek published an article recently, titled Traditional Shops’ Digital Skills Deemed Unimpressive. The bottom line:
Asked to rate their traditional agency’s digital skills on a scale of 1 to 10 — with 1 equating to “poor” and 10 meaning “excellent” — only 3% of the 277 client executives polled chose excellent, and almost half – 47% [...]

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PSA ad on cyber-bullying: cool use of YouTube

January 24, 2010
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When it comes to posting videos on YouTube, usually there ain’t much difference between most advertising agencies and the average YouTube user. Both post videos and that’s that. Agencies are expected to be power users and all that but usually they don’t even disable comments but get miffed if about adverse comments on their ad. [...]

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Femina: the digital divide between print & online

January 15, 2010
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One of the campaigns that caught my eye recently, is the one for Femina – promoting the magazine and the website. Thanks to the media vehicles within the group, the campaign has been fairly visible. Ditching the ‘Believe’ platform, the campaign for the magazine attempts to position it as the one which ‘understands a [...]

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Be Beautiful: HUL’s digital push

January 11, 2010
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Sunsilk, Ponds, Dove, Vaseline and Lakme are power brands on their own. All of them are trusted household names in India. But apart from the business fraternity, it is quite likely that the end consumer is unaware that all of them come from the same stable. In an interesting move, Unilever India has launched Be Beautiful, [...]

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Digitally Speaking: article in Financial Express

December 22, 2009
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An article of mine was published in the Financial Express today. Here is the link to the article. And a newspaper view of the same from the epaper edition.
A couple of thoughts on the article and the topic:
The article wasn’t meant to be a rant of ‘how bad things are’. I don’t know if readers [...]

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Yahoo’s ‘It’s You’ campaign: has it moved you?

December 14, 2009
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While some have written off Yahoo’s ‘It’s You’ campaign as a flop, Nielsen Wire reports that while it may not have delivered an increase in unique audience, time spent on the property has gone up since the campaign broke.
When we looked at the 4 week average running up to the campaign’s launch Yahoo’s homepage had [...]

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Google Chrome features shown in style

December 13, 2009
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This is the first time I have come across a big agency work for Google. BBH -Labs has created this stylish set of spots for Google Chrome. BBH Labs won the Google Chrome account along with Glue London.

Definitely adds extra shine to the already hip image of Google and Google Chrome. Likely to hit the [...]

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