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Domino’s makeover strategy: smart or suicidal?

January 6, 2010
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Domino’s Pizza recently launched a makeover campaign in the US with a ballsy premise: admitting that their product was not good enough. The ‘Pizza Turnaround‘ showcases actual consumers who comment Domino’s Pizza  ’tastes like cardboard’ and it’s the ‘worst excuse for pizza I’ve ever had’. Ouch. It doesn’t feel good to hear such brutally honest [...]

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‘Oh, so you blog? You must have no work then?’

December 17, 2009
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When someone comes to know that you have a blog, very often, the rhetorical, ‘Oh really, so you have a blog?‘ follows. That’s what is said out aloud. What remains unsaid is: ‘how the hell do you find the time to do all this? It means you have a light work load, eh?’ All sorts [...]

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Agency compensation and back door earning

November 29, 2009
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Articles on the advertising industry usually cover new account wins, news on creative awards, people or account movements and interviews with advertising personalities. When it comes to larger industry issues, it is usually about consumer behaviour future trends, talent issue in the advertising business and so on. But one topic which in my opinion does [...]

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5 reasons why Apple ain’t interested in India (and vice versa)

November 26, 2009
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August 9 was the promised launch date for the iPhone 3GS in India. Nothing has happened since then (‘end Nov, Sir’ is what the Imagine Store at UB City said earlier this month) and no one is complaining. Save for some murmurs on the blogs, there is an uncaring silence in media. Can you imagine [...]

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Sport or Cinema: which is a safer bet for brand endorsement?

November 9, 2009
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At 8.45 am yesterday, there was a loud noise – the collective click of millions of TV sets being switched off across India. Soon after, the collective groan of marketers & agencies who bet big on the match, was also heard. Here was a highly anticipated match that could have set up the final decider. [...]

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The BS around ‘conversations’ and social media

November 6, 2009
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There isn’t a dearth of social media experts nowadays. Their key target audience logically are the CEOs and CMOs who control the purse strings on marketing spends. Since social media and technology is unfamiliar territory for many, it is natural to look for people who can guide them through it. The byproduct of all this [...]

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Should Apple axe the ‘Get a Mac’ ads?

October 24, 2009
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The Get a Mac ads have been running from 2006. I find it heartening that an advertiser is backing a campaign consistently and hasn’t tinkered with it for nearly 3 years now. Agencies too are known to get bored with a theme and change messages frequently. In that context, kudos to Apple and TBWA\Media Arts [...]

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6 lessons in personal blogging

October 18, 2009
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Like many budding bloggers, I too have read several tips on blogging. Most of the advice rang true for me, especially after a few months of regular blogging. I may not offer anything new, but herewith an unsolicited listing some of the most relevant lessons: 1. Be clear on why you blog: this may seem [...]

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