From the category archives:

Apple

What apps can do: iPhone – Family Travel

March 1, 2010
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Apple continues to push the diverse apps as the differentiator – until the Android and Ovi markets catch up, at least. There are two new ones: First Steps and Family Travel. I was intrigued by the sheer  usefulness of some of these apps – I mean, switching off the lights at home remotely from your [...]

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Apple plans big push in China; no hope for India, then?

February 26, 2010
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At the Annual Shareholders Meeting this week, Apple gave an indication of their focus on new markets. They plan to open 25 new stores over the next 2 years in China. Not surprising, since Apple has sold more than 200,000 iPhones in China already since the official launch and sees a huge potential there. Does it [...]

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By ignoring India, Apple is making a big mistake

February 10, 2010
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India has never been an important market for Apple. During the early ’90s when I was fresh in the advertising business, Macs ruled the Creative & Studio Departments of advertising agencies. Even then, the onus of marketing and servicing Macs was on the local re-seller. There wasn’t much of a concerted effort from Apple. Later, [...]

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This iPad video is an amazing, wonderful, awesome, great…piece of editing

February 2, 2010
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This video put together by Neil Curtis is doing the round of tech & Apple blogs. It compresses the entire iPad launch event into 180-odd seconds, capturing the key sound bytes of the event.

Via: Mashable
Pretty much sumps how Apple presents it’s products: there’s no half-assed stuff here.
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Apple iPad: what it could be is more promising than what it is

January 29, 2010
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And so the iPad has been announced. And the sun still rises in the east.
I was glued to my Macbook,  following the various live blogs. I also managed to catch the live television coverage on CNBC’s US feed. The last time a similar thing happened in 2007, during the iPhone launch, I was elated. It [...]

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Best of the Apple Tablet wish list: computer as an appliance

January 26, 2010
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In January 2007, Apple announced the iPhone. Pitched as a breakthrough internet device, it kicked up media & consumer frenzy for a good 6 months. When the iPhone was finally launched in June 2007, the consumer anticipation was so high that people lined up days ahead of the launch to buy it. The pre-launch hype [...]

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Apple Jan 27th invite: product leads the marketing

January 19, 2010
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It’s official. Apple has sent out an invite to the Press on Jan 18th, via email. The invite,  with a simple ‘Come see our latest creation’ has confirmed wild rumours about the event and has fuelled even more speculative frenzy.

I loved the simplicity and intrigue of the invite. The ‘tease’ of not revealing what the [...]

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5 must-have Mac Desktop Applications

January 16, 2010
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Of the default applications that come with a Mac (Safari, Mail, iLife, iWork etc.) the one’s I use most every day are Safari and iTunes. I am on Snow Leopard where Appe Mail comes with Exchange 2007 support but I haven’t been able to connect to the office network. So for mail, I prefer Microsoft [...]

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Apple Tablet: who is it a prescription for and other questions

January 7, 2010
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Not a single official word from Apple on the ‘Apple Tablet’, but speculations are rife. They span the entire spectrum – wild rumours, ‘obviously fake’ documents, business projections, feature predictions and much more. The debate over what it is and it’s probability of success is heated. The pattern is uncannily similar to the rumours prior [...]

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