Goodbye Bush, Veet style

by bhatnaturally on January 22, 2009

This must rank as one of the cheekiest ‘guerilla’ ads. Developed by Euro RSCG, Australia for Veet. It was released on Jan 21st, in The Daily Telegraph, Sydney.

Goodbye Bush.jpg

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{ 8 comments }

George January 22, 2009 at 12:17 pm

What brilliant timing! Awesome! Love the word play!

Sreejith January 22, 2009 at 12:26 pm

ROFL ! I love the advertising guys for this kinda thinking . Too Good.

Chryselle January 22, 2009 at 5:06 pm

LOL. Very creative and truly wonderful timing!

Chethan January 22, 2009 at 5:26 pm

Well, hats off to the brand team that approved this creative.. err… sorry for the down to earth advertising language!

Aayush Arya January 23, 2009 at 9:03 am

Am I the only one who doesn’t get it? What’s so cheeky about this advertisement? Where’s the word play?

bhatnaturally January 23, 2009 at 9:22 am

@Aayush, you did say earlier that you were little too conservative. So brace yourself for this. Bush is a reference to ummm… tuft of hair and Veet is a hair removing cream.

Amrita January 23, 2009 at 11:40 am

Awesome!!..

Nikhil Narayanan April 2, 2009 at 12:30 pm

Neat!
Talk about timing.
-Nikhil

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