Golden Holidays: height of ambient ideas

by bhatnaturally on November 19, 2008 · 2 comments

Ambient ideas work well when there is a marriage between the environment it is placed in and the proposition. Here’s one such execution for Malaysian Airlines.

goldenclimb Golden Holidays: height of ambient ideas
goldendiving Golden Holidays: height of ambient ideas

The attempt was to cross-sell Malaysian Airlines’ holiday packages for the domestic passengers of the airline. As a prospective traveller I would have reacted positively and remembered the ad. Nice work.

Advertising Agency: Ogilvy & Mather, Kuala Lumpur, Malaysia

Via: I Believe in Advertising

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{ 2 comments }

1 v November 19, 2008 at 8:25 pm

Couldn’t agree with you more on this, nice work indeed.
Have subscribed to this feed.. please keep updatin :P

2 bhatnaturally November 19, 2008 at 9:04 pm

Thanks, Vishal!

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