It’s only a box of tissues. But the level of consumer engagement being created around Kleenex, the Kimberley-Clark owned brand is amazing. In UK, they have launched a new TVC for their theme ‘let it out’. The theme isn’t just about cleaning your snot: ‘When people let go, they feel free and relieved. We all carry a lot of emotional weight inside, and it’s high time we let it out‘, says the UK website.
Agency: JWT. Via: The Inspiration Room Daily
On a related note, there are several interactive and themed promotions on Kleenex across their variants: Get Mommed, for one. It’s a topical promo – the premise being that during this winter season you need some TLC from a ‘mom’ and you have the chance to choose your mom. More on this later. No wonder efforts like this makes the brand generic to the category.
If you liked this post, why not subscribe to my feed?
Post Footer automatically generated by Add Post Footer Plugin for wordpress.
Comments on this entry are closed.