I feel that the art of print advertising is on the decline in India. Take a look at some of the leading Indian dailies or magazines or even the Print Creative Showcase sections of portals like afaqs, and you’ll know what I mean. The issue: execution. Compared to the best ads from the West, Gulf or the Far East we suffer hugely on execution. A handful of ads (Luxor – Che, Charlie, Hitler) are exceptions to this and they usually are ‘December-related’.
Meanwhile, print advertising from the Gulf has made a mark of late: be it the Medal of Honor work for EA, KitKat or several others. Here are a couple of well executed print ads from the Gulf. This one’s for the Arthritis Foundation (Headline: Is every simplest task painful?):
And this one for EMAAR’s Golf Academy:
Agency: The Classic Partnership Advertising, Dubai
If you liked this post, why not subscribe to my feed?
Post Footer automatically generated by Add Post Footer Plugin for wordpress.
Comments on this entry are closed.