Comments on: Pepsi Pass: it’s the new generation again

By: bhatnaturally

bhatnaturally — Tue, 20 Jan 2009 21:06:37 +0000

@Brick, this is a nice ad. The execution is makes it enjoyable. But hung up? Moi? I am not totally familiar with Pepsi’s recent advertising in the US, but one of the enduring images of Pepsi is the slogan ‘choice of the new generation’. This one says ‘it’s been there, done that…now, its your turn’.

By: brick

brick — Tue, 20 Jan 2009 19:42:01 +0000

Because Coke’s never talked about generations the same way Pepsi has. Never. The global feel does make it feel more like a Coke ad, but it sounds like the author is hung up on a USP where the brand ‘was’ for the last 3 decades in their head. The ad asks the next generation to refresh the world. Spot on for the times, and where Pepsi’s been with its brand in the past.

By: Hecklar Prick

Hecklar Prick — Tue, 20 Jan 2009 13:12:23 +0000

Oh boy! Oh boy! It looks brilliant in hi-res!

By: bhatnaturally

bhatnaturally — Tue, 20 Jan 2009 06:47:25 +0000

Yes, did you get to see the hi-res version? Wonder what they did with the tinting – looks damn good.

By: Hecklar Prick

Hecklar Prick — Tue, 20 Jan 2009 05:37:02 +0000

It’s more like a Coke ad. But it’s a good ad.