Comments on: Of ‘Olampic’ stars and advertising heroes http://www.lbhat.com/advertising/of-olampic-stars-and-advertising-heroes/ Ramblings on Advertising, Apple and New Media Wed, 17 Mar 2010 08:01:09 +0530 http://wordpress.org/?v=2.9.2 hourly 1 By: bhatnaturally http://www.lbhat.com/advertising/of-olampic-stars-and-advertising-heroes/comment-page-1/#comment-425 bhatnaturally Thu, 04 Sep 2008 06:36:39 +0000 http://www.lbhat.com/?p=884#comment-425 Duncan, I have the changed the links. Thanks a ton. Duncan, I have the changed the links. Thanks a ton.

]]> By: Duncan http://www.lbhat.com/advertising/of-olampic-stars-and-advertising-heroes/comment-page-1/#comment-423 Duncan Wed, 03 Sep 2008 04:49:28 +0000 http://www.lbhat.com/?p=884#comment-423 Could you change the links here to point to their new home at the inspiration room daily? Like http://theinspirationroom.com/daily/2008/adidas-olympics-gold-is-never-a-given/ Thanks Duncan Could you change the links here to point to their new home at the inspiration room daily? Like
http://theinspirationroom.com/daily/2008/adidas-olympics-gold-is-never-a-given/
Thanks
Duncan

]]> By: bhatnaturally http://www.lbhat.com/advertising/of-olampic-stars-and-advertising-heroes/comment-page-1/#comment-373 bhatnaturally Thu, 14 Aug 2008 10:19:28 +0000 http://www.lbhat.com/?p=884#comment-373 Thanks, Chetan. Check out this post: http://krishashok.wordpress.com/2008/08/13/i-sport-indian-support/ Thanks, Chetan. Check out this post: http://krishashok.wordpress.com/2008/08/13/i-sport-indian-support/

]]> By: Chethan http://www.lbhat.com/advertising/of-olampic-stars-and-advertising-heroes/comment-page-1/#comment-372 Chethan Wed, 13 Aug 2008 03:46:03 +0000 http://www.lbhat.com/?p=884#comment-372 It is very true that its a historic moment for all of us. As someone has commented in one of the discussions, that Abhinav is a double winner. First he beat the system and then his competitors. Its good to be but not so true because Abhinav shelled out a lot of money from his own pockets. He was getting trained by a private coach, that too abroad for so many years. I am not able to pin point to what extent did Indian Sports Authority helped him being up there! And regarding the adidas ad featured, it has been consistent in its brand building startegy like Apple. It is not so surprising to see a fantastic ad like that by TBWA. It is very true that its a historic moment for all of us. As someone has commented in one of the discussions, that Abhinav is a double winner. First he beat the system and then his competitors. Its good to be but not so true because Abhinav shelled out a lot of money from his own pockets. He was getting trained by a private coach, that too abroad for so many years. I am not able to pin point to what extent did Indian Sports Authority helped him being up there!
And regarding the adidas ad featured, it has been consistent in its brand building startegy like Apple. It is not so surprising to see a fantastic ad like that by TBWA.

]]> By: bhatnaturally http://www.lbhat.com/advertising/of-olampic-stars-and-advertising-heroes/comment-page-1/#comment-370 bhatnaturally Tue, 12 Aug 2008 08:50:52 +0000 http://www.lbhat.com/?p=884#comment-370 Thanks for the well-worded comment, George. Thank God we got an Abhinav Bindra despite the system. Thanks for the well-worded comment, George. Thank God we got an Abhinav Bindra despite the system.

]]> By: george http://www.lbhat.com/advertising/of-olampic-stars-and-advertising-heroes/comment-page-1/#comment-369 george Tue, 12 Aug 2008 08:42:03 +0000 http://www.lbhat.com/?p=884#comment-369 I couldn't agree with you more. India has been clamouring for a hero for ages. Who was our last real hero? Definetely not Ishant Sharma! (That would make the English pray to KP!!!) The higher we lift our heroes the harder they seem to fall! (The fab four are now the drab four!). And just to put things in perspective Micheal Phelps has just won his third gold this morning! And is in line to win 7 before the end of these Olympics! Seven golds! How long that would take us? Well done Abhinav! (for giving us a hero, atleast for one day!) I couldn’t agree with you more.

India has been clamouring for a hero for ages. Who was our last real hero? Definetely not Ishant Sharma! (That would make the English pray to KP!!!) The higher we lift our heroes the harder they seem to fall! (The fab four are now the drab four!). And just to put things in perspective Micheal Phelps has just won his third gold this morning! And is in line to win 7 before the end of these Olympics! Seven golds! How long that would take us?

Well done Abhinav! (for giving us a hero, atleast for one day!)

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