Comments on: New consumer, new media and agencies http://www.lbhat.com/advertising/new-consumer-new-media-and-agencies/ Ramblings on Advertising, Apple and New Media Sun, 05 Sep 2010 07:11:03 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: lbhat http://www.lbhat.com/advertising/new-consumer-new-media-and-agencies/comment-page-1/#comment-75 lbhat Tue, 15 Apr 2008 10:36:09 +0000 http://www.lbhat.com/?p=69#comment-75 Amrita, thanks for the comment. You are right - we don't have the luxury of slow burn effect in creating impact in today's world. Amrita, thanks for the comment. You are right – we don’t have the luxury of slow burn effect in creating impact in today’s world.

]]> By: The third screen: coming mobile revolution | Bhatnaturally http://www.lbhat.com/advertising/new-consumer-new-media-and-agencies/comment-page-1/#comment-71 The third screen: coming mobile revolution | Bhatnaturally Tue, 15 Apr 2008 09:48:16 +0000 http://www.lbhat.com/?p=69#comment-71 [...] a world where we are still thinking the 30-sec TVC as the primary driver of marketing communications, this presents a new challenge to brand managers, [...]

[...] a world where we are still thinking the 30-sec TVC as the primary driver of marketing communications, this presents a new challenge to brand managers, [...]

]]> By: Amrita http://www.lbhat.com/advertising/new-consumer-new-media-and-agencies/comment-page-1/#comment-62 Amrita Mon, 14 Apr 2008 12:56:28 +0000 http://www.lbhat.com/?p=69#comment-62 Great Examples!! Apart form what you have mentioned, I also feel that the new media explosion has happened for 2 other reasons: One, to break the clutter by bringing in the surprise element/ novelty in the lives of the customers.That would surely leave a lasting impression in their minds. Two,to explore every possible opportunity of touchpoint branding. That will surely help the brands to build a relationship with its customers in lesser time and with lesser investments. Great Examples!!
Apart form what you have mentioned, I also feel that the new media explosion has happened for 2 other reasons:
One, to break the clutter by bringing in the surprise element/ novelty in the lives of the customers.That would surely leave a lasting impression in their minds.
Two,to explore every possible opportunity of touchpoint branding. That will surely help the brands to build a relationship with its customers in lesser time and with lesser investments.

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