Regulars to the Ads of the World site (which must include pretty much everyone in the Creative team of an agency) would have the seen the work for Mao Bao Dishwashing Liquid. Even at first glance it impacts you – I said ‘Wow!’ out loud. The simplicity of conveying the variant (shown below: Camellia essence) and the category in an instant is laudable. Loved it.
Advertising Agency: Bates 141, Taiwan.
Just the kind of work that conveys the message elegantly, keeps both the client and creative happy. Or at least I think so. Rest of the ads here.
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