Comments on: Making headlines: 19 print ads with attention grabbing copy

By: guru

guru — Thu, 28 Jan 2010 11:55:02 +0000

Hi …Awesome collection. Economist was always my favourite ones..Especially i love the "well Read" one
(colour pallets)

By: diya198 (diya)

diya198 (diya) — Tue, 24 Nov 2009 02:04:55 +0000

@mr153 http://www.lbhat.com/advertising/making-headlines-19-print-ads-with-attention-grabbing-copy/

By: balasubramanian.g

balasubramanian.g — Sun, 08 Nov 2009 11:53:28 +0000

Quite an informative presentation. A man with literary bent of mind, a strong bis for ads
I found this article quite useful. i will avidly go through the archives and the blog.

By: TimS

TimS — Tue, 06 Oct 2009 12:11:27 +0000

Love this post – thanks. The Economist ads are always pretty special. We’re put together a gallery of innovative ads which may be of interest to you – take a look and let us know what you think: http://tinyurl.com/yezr5on

By: Shikha

Shikha — Sat, 22 Aug 2009 18:04:15 +0000

Thanks. Love your site too. Cheers!

By: bhatnaturally

bhatnaturally — Sat, 22 Aug 2009 17:29:10 +0000

Shikha, thanks for the comment. Checked your blog – nice!

By: Shikha

Shikha — Sat, 22 Aug 2009 16:47:03 +0000

Love the VW and Freddy Birdie ones. Thanks for sharing this. And I have to agree with Carl (which is quite painful when you’re a copywriter yourself).

By: bhatnaturally

bhatnaturally — Sat, 22 Aug 2009 15:32:06 +0000

Carl, thanks for dropping by. That bit about ‘copy as part of art direction’ was a nice way of putting it. Yes, pity you can’t convince a client today of that.

By: Carl L.

Carl L. — Sat, 22 Aug 2009 15:05:02 +0000

Thanks for collecting these! I got into the business back in a day when it was much more common to read literate print work. Fast forward to today. You know, people say no one reads copy. I firmly believe no one bothers to read today’s copy. When you look at a Neil French ad (or any ad filled with literate copy) you must think of the copy the same way you’d think of an expensive Nadav Kander photograph. It’s part of the art direction. It says, “this brand has a personality and a lot to talk about.” Doesn’t matter if people read it; that’s just extra reward. It’s a shame very few clients can be persuaded of that anymore. • The written TV spot is terrific; but it also reminds me that great ideas exist out there in the ether, and get reincarnated. I remember being struck, as a Jr. Writer, by a radio ad out of Fallon McElligott that featured Fred Gwynne (Herman Munster) reading the lyrics to “Hound Dog,” to make the same point about Elvis’ music. • Anyway: thanks again!

By: bhatnaturally

bhatnaturally — Mon, 17 Aug 2009 07:23:22 +0000

hi Vivek! Honoured to have you visiting my blog!:)