If only politicians were this straightforward. The new commercial from IDEA takes forward the theme of ‘social change’. While the ‘school in a mobile phone’ concept and TVC were memorable, I am still not sure how the idea works. While I am waiting, the new TVC says that politicians can listen to the masses through technology and if they don’t they will get booted out. If only.
Seen purely as a brand & advertising idea, this is great. Unusual ideas that bring people together (albeit through a mobile phone) can be milked. I think the idea will have far more credibility if (a) it was interspersed with product ideas that evoke a ‘wow’ reaction and (b) if the company went about implementing a programme and evoking a ‘What an idea!’ reaction from the people.
If you liked this post, why not subscribe to my feed?
Post Footer automatically generated by Add Post Footer Plugin for wordpress.
Comments on this entry are closed.