When you have a hit in your hands, like the Barclays Waterslide commercial, the pressure to go one up with a sequel is huge. Barclaycard and BBH, their agency, have taken this literally and have put a man on a roller coaster ride across New York in their follow up commercial.
When you have such a powerful visual device in water slide (which was even converted into a successful iPhone game) and roller coaster, why bother with highlighting product features & benefits? The link to the ‘contactless’ payment is tenuous at best.But an enjoyable commercial, nevertheless. So when is the iPhone app being released?
If you liked this post, why not subscribe to my feed?
Post Footer automatically generated by Add Post Footer Plugin for wordpress.
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
