Comments on: Bajaj Genie is not for ‘common type’ mindsets http://www.lbhat.com/advertising/bajaj-genie-is-not-for-common-type-mindsets/ Ramblings on Advertising, Apple and New Media Mon, 15 Mar 2010 13:33:57 +0530 http://wordpress.org/?v=2.9.2 hourly 1 By: bhatnaturally http://www.lbhat.com/advertising/bajaj-genie-is-not-for-common-type-mindsets/comment-page-1/#comment-3329 bhatnaturally Wed, 08 Jul 2009 14:19:22 +0000 http://www.lbhat.com/?p=4067#comment-3329 Charles, perhaps the ad sends conflicting messages. While dissing the 'ordinary' (dull & boring) choices the common man makes, they show him satisfied with his current choice (an ordinary bike). If the message is 'not for ordinary folks' will sting them enough to consider the Bajaj XCD? Charles, perhaps the ad sends conflicting messages. While dissing the ‘ordinary’ (dull & boring) choices the common man makes, they show him satisfied with his current choice (an ordinary bike). If the message is ‘not for ordinary folks’ will sting them enough to consider the Bajaj XCD?

]]> By: charles http://www.lbhat.com/advertising/bajaj-genie-is-not-for-common-type-mindsets/comment-page-1/#comment-3321 charles Wed, 08 Jul 2009 04:14:16 +0000 http://www.lbhat.com/?p=4067#comment-3321 Also how does this tie into Bajaj XCD 135 Twisted Sisters' as a brand. I don't see what the brand stands for apart from fantasy so far. Also how does this tie into Bajaj XCD 135 Twisted Sisters’ as a brand. I don’t see what the brand stands for apart from fantasy so far.

]]> By: charles http://www.lbhat.com/advertising/bajaj-genie-is-not-for-common-type-mindsets/comment-page-1/#comment-3320 charles Wed, 08 Jul 2009 04:10:18 +0000 http://www.lbhat.com/?p=4067#comment-3320 I can't understand the dialogue but it's not hugely difficult to work out. OK. For me it's got some nice points. Production is good. Probably makes it implicit that the product is not as expensive as others (luxury house scenario?) But in principle it's saying the product is both non aspirational and aspirational. Which is a conflict. I think ideas like durability, replaceable inexpensive parts, running costs, birth of a new and progressive India would be interesting if relevant. The guy comes across as a bit dim in the beginning and savvier at the end. Which can be read negatively or as a minute long odyssey. It's tough in any case as the real brief is to intellectually stretch the customer. Make them realise what they didn't before and I don't think a Genie feels like a fresh way of conveying that. Of course it's always easy to criticize but it would be interesting if Bajaj XCD sales were given to us a year down the line. Something we just don't do enough of in this business. I can’t understand the dialogue but it’s not hugely difficult to work out. OK. For me it’s got some nice points. Production is good. Probably makes it implicit that the product is not as expensive as others (luxury house scenario?)

But in principle it’s saying the product is both non aspirational and aspirational.

Which is a conflict.

I think ideas like durability, replaceable inexpensive parts, running costs, birth of a new and progressive India would be interesting if relevant.

The guy comes across as a bit dim in the beginning and savvier at the end. Which can be read negatively or as a minute long odyssey. It’s tough in any case as the real brief is to intellectually stretch the customer. Make them realise what they didn’t before and I don’t think a Genie feels like a fresh way of conveying that. Of course it’s always easy to criticize but it would be interesting if Bajaj XCD sales were given to us a year down the line. Something we just don’t do enough of in this business.

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