Comments on: Airtel Digital: bitter sweet, but trite

By: sahar

sahar — Thu, 03 Sep 2009 05:36:29 +0000

i think the main concept is very ordinary.but the jingle is really very nice and the lyrics are completely accurate for the flurty boy.dil titli sa.but can anyone tell me that who is the singer ov this jingle.

By: sari

sari — Mon, 31 Aug 2009 08:59:00 +0000

maha BAKWAAS add….
guess ppl deez days think ki Celebrity sign kar lo…public usi say identify kar laygi brand…n who better than saif-kareena to fool arnd…
just thinkin hw they got the company to agree to it …saara paisa paani main ..hehehe

By: Rahul Jauhari

Rahul Jauhari — Thu, 27 Aug 2009 22:20:36 +0000

Nice jingle – without it the 'dil titli' twist would have never emerged. Pointless ad, if you ask me. A very r-e-m-o-t-e connection to picture clarity. That too after 55-56 seconds? And picture clarity? Why?

By: Karan Rajpal

Karan Rajpal — Thu, 27 Aug 2009 18:38:13 +0000

Well, the only place where you notice is when the penny drops, so to speak. When the Dil Titli jingle takes the metaphorical leap. But even for that, you have to look hard.
And this is sub-rediff work.

Time has come for these guys to invest in better customer service, for what is already a saturated market. Most share market analysts are seeing these DTH companies in the red for their customer acquisition cost per unit is going up. I know this seems like bizarre information in an advertising framework, but wouldn’t you rather want to sell your product by WoM?

By: PCube

PCube — Thu, 27 Aug 2009 16:43:10 +0000

The ad is good. No doubt about it. My 10 year old daughter was singing it…
What is surprising is that Airtel has spent so much money in ads but has not done the same in making their product available in most places. In Hyderabad they do not have service in parts of Banjara Hills which is a prominent location.

Also I think Tata Plus with it's ability to record and play will give DTH and Airtel a run for its money.

By: Manan Singhi

Manan Singhi — Thu, 27 Aug 2009 14:54:25 +0000

one of the poorest ads that i have ever seen for an airtel product

By: bhatnaturally

bhatnaturally — Thu, 27 Aug 2009 14:13:40 +0000

(the above comment appeared on my Facebook profile). Agree totally that the premise is trite. Better picture quality has also been explored in million ways by TV brands. In the first para of my post, I was commenting on reactions I got from others.

By: Ashutosh

Ashutosh — Thu, 27 Aug 2009 12:03:26 +0000

frankly, i thought the ad sucked. ohri and malik ( or is it dabs) will kill me for this, but how trite was the script. i mean, do u really think anyone would watch that ad twice?
i thought the brief could have been better executed in ways more than one. better picture quality is somethign every tv brand worth its salt has explored. surely this wasnt a rehash of a reject at a pitch for a sony?
and what of the brief? thats the reason you need airtel? to get better picture quality? that's what dish tv launched with! where is the diffrentiated strategy for the brand?
nahin yaar mazza nahin aaya 3 out of 10 in my book.
manmohan would have given it 2, kyonki do bhai nahin the or maa nahin thi

By: Rahul Jauhari

Rahul Jauhari — Thu, 27 Aug 2009 10:50:36 +0000

By: PCube

PCube — Thu, 27 Aug 2009 05:13:10 +0000

Also I think Tata Plus with it's ability to record and play will give DTH and Airtel a run for its money.