About

I started life as a child. And then I grew up to be an adult.

Advertising professional. Zoology graduate. Ex-photocopier salesman. Apple fan. Student of advertising. Occasional blogger.

Love (includes but not limited to): all things Apple, authentic Udupi food, gadgets, old magazines, new magazines, Carl Hiassen, kadi jokes, Cricket, old Hindi film songs, Dire Straits-type music, Airplane! the movie, the song Barracuda, reading Fake Steve Jobs, Asterix, MAD magazine, the design of the New York Times website and paper, great design, 24, CSI Vegas, Empire Magazine, to get back issues of imprint, Movie and Illustrated Weekly.

I am currently the Vice President of a communications agency, which is part of an international holding company. My longest stint has been with Grey Worldwide, where I spent close to 15 years, over 2 innings. I have also worked in HTA Direct and SSC&B Lintas (briefly). The brands I have worked on include Mauritius Tourism, Bank of America’s NRI Division, Sterling Resorts, Marico, BPL Mobile, British American Tobacco, Procter & Gamble, GSK, Sara Lee, Wipro and ITC Foods. I have worked in Mumbai, Chennai, Dhaka & Colombo.

My interests include advertising, interactive, Cricket, music and movies.

View Lakshmipathy Bhat's profile on LinkedIn

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{ 10 comments }

1 Nimesh Shah November 6, 2008 at 4:35 pm

Hi,

I guess I have spent a lot of time being on the other side of the table as a client before starting off on my now. Enjoying your ramblings on advertising and new media in India.

Cheers

2 Mark December 4, 2008 at 5:02 pm

I used to know a lucky bhat when i was a young very green behind the ears writer at TG, watching alok begin on a mauritius tourism ad, long after the deadline.
That you? :-)

3 Ramesh Srivats December 12, 2008 at 4:11 pm

Have been a regular visitor for some time now. Very interesting stuff. Have blogrolled you btw. When are you visiting our office?

4 bhatnaturally December 14, 2008 at 11:10 pm

Ramesh, thanks for dropping by! Honoured! Will catch up this week.

5 Nilesh Kumar Soni July 20, 2009 at 5:57 pm

Dear Sir,

I am very much impressed by your article “Guru Speak : Advertising During Recession by Lakshmipathy Bhat”. It was essence of your long experience in the advertising world.

6 bhatnaturally July 20, 2009 at 6:25 pm

Thank You, Nilesh.

7 chavanni October 5, 2009 at 9:43 am

http://chavannichap.blogspot.com/2009/10/blog-post_05.html

would like to read your views on this.happy reading .

8 Kartik Pashupati October 27, 2009 at 3:54 am

As a long-time advertising educator, and an observer of the Indian market, I find your blog to be insightful and entertaining. Keep up the good work!

9 bhatnaturally October 27, 2009 at 6:48 am

Thank you very much!:)

10 Ram November 5, 2009 at 5:22 pm

Sir, This is my first visit to your Blog.

I am an MBA student, i jus would like you to share some of your vast knowledge with students like me.

Thanking you
Ram

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