The marketing of Hindi films is keeping with the times - social networking, online advertising, pre-launch hype are all the mantras that are followed.
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July 24th, 2008It's here - a USB modem stick that says up front that it is compatible with a Mac. Vodafone has just launched its USB stick, with the claim that it[...] Read the rest »
July 24th, 2008The Reliance Group promoted iStore is running a promotion called Mac to College, in Bangalore. The promo entitles students for a 12% discount on Ma[...] Read the rest »
July 23rd, 2008Writing this on my iPod Touch, thanks to the Wordpress app on the iTunes:).[...] Read the rest »
July 22nd, 2008One of the toughest categories to work on is advertising for charitable causes. Some creatives see it as an opportunity to win metals.
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July 21st, 2008The App Store on iPhone and iPod Touch is simply addictive. I have enjoyed getting cool apps (mostly the free ones!) and transferring them to my iPod [...] Read the rest »
July 20th, 2008Brilliant use of outdoor space by Smart car. Brings out the product feature beautifully, but does it run the risk of NOT being noticed? [...] Read the rest »
July 19th, 2008Sometimes you come across stuff, that makes you say, 'Wish I had thought of this!". Here is one such for Oreo.[...] Read the rest »
July 17th, 2008What lures people to reality shows? Soaps and serials have 'acting' involved and that profession puts the gleam in the eyes of a select few - those th[...] Read the rest »
July 17th, 2008The BSNL-Preity Zinta TV commercial must rank as one of the worst on TV - the one where Preity rejects a suitor because he does not have a BSNL lan[...] Read the rest »
May 5th, 2008Do clients and agencies play safe by relying heavily on traditional media like TV & print? Yes? Are you sick of buzzwords like social networking &[...] Read More »
July 24th, 2008It's here - a USB modem stick that says up front that it is compatible with a Mac. Vodafone has just launched its USB stick, with the claim that it[...] Read More »
June 6th, 2008One of the world's iconic brands, Alka Seltzer, celebrated its 75th anniversary in 2006. Throughout its history they 've had a high strike rate when i[...] Read More »