Mob culture and new media

by bhatnaturally on March 16, 2010 · 1 comment

An article of mine was published in the Brand Wagon supplement of The Financial Express, today.

Mob culture Mob culture and new media

Here is a link to the article. Would love to hear your comment, views. As an aside, why do I always wish that I could have written an article differently, better after it has been posted? Divine dissatisfaction or eternal dissatisfaction?

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40+ examples of cool advertising photography: Part 2

March 16, 2010
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This is the second installment of cool examples of advertising photography (see the first one here). So without much ado, here goes.

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Social media just made life more difficult for the AE

March 15, 2010
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The debate about the merits & de-merits of accessing social media networks in the office has been raging for a while. For an AE in a typical mainline, mass media dependent agency, it presents a unique dilemma.

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FIFA World Cup: story flows better with Visa

March 9, 2010
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Macheads, football maniacs and F1 fans have one thing in common: a sense of community and bonding. And the World Cup is what an Apple event is to Mac fans. Over the next few months, scores of brands will associate themselves with football, as a build up for the [...] Continue Reading…
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16 must-see classic print ads

March 8, 2010
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I was scouting the web for great newspaper ads recently and was pleasantly surprised to several Newspaper Marketing Associations in UK & Australia which not only encourage newspaper advertising but provide case studies and tools for better utilization of the medium for both advertisers & agencies. Wonder if there [...] Continue Reading…
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Creative use of space in print advertising

March 7, 2010
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An ad for the movie, Alice in Wonderland in the form of a cover-wrap in the front page of L.A. Times created a furore recently.  Some called it a shame on LA Times for selling it’s masthead. Reports said that the top editorial staff were initially against such a [...] Continue Reading…
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40+ examples of cool advertising photography: Part 1

March 7, 2010
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Why do we love  lists? Here are 10 Reasons Why. We are surrounded by lists of all kinds: Top 10 movies,  ’25 examples of this’ and ‘15 examples of that’. Lists that rank things (‘Top 10 freeware programmes’ or ‘20 must-have applications’) are liked even more on the web; magazines like [...] Continue Reading…
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Vimeo brings Tositos ad alive

March 2, 2010
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Yes, you can view this ad on YouTube too. But do yourself a favour and go watch the Tositos ad on Vimeo. Get ready for an amazing experience.
YouTube has traditionally been the preferred destination for uploading commercials and branded content by advertisers & agencies. Vimeo’s edge: better resolution of [...] Continue Reading…
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