In the future, when creating a campaign for a brand the to-do list will perhaps include: TV commercial, radio spot, ambient media, interactive website, promo, Facebook app and a Twitter page. Just add the iPhone App to that list. There are several already, including ones from British Airways, Oakley, Audi, Kraft and J&J Acuvue. But very few:
- truly integrate a brand’s message using the power of the mobile medium
- add value in some form to the user – be it entertainment (Audi) or utility (British Airways, iFood)
- do all this seamlessly in a simple, yet cool way (oh-so-Apple way!)
- get some buzz going
Absolut has launched Drinkspiration (iTunes link) that has the potential to do all this. According to the application description:
Drinkspiration is a sophisticated drink application combining the latest mobile technology with GPS, Twitter and Facebook. Drinkspiration by ABSOLUT is an interactive encyclopedia of recipes, that helps you find and share personalized drink recommendations based on taste, weather, time of day, bar vibe, sound volume, real-time drink trends and much more.
Checking out recipes and finding in real time what is being ordered in bars across the globe take advantage of the iPhone functions. Check out the video here. Trez cool, eh?
Remember the ‘We will rock you’ ad for Evian? There’s a new video for Evian doing the rounds of ad blogs. It’s likely to get popular on YouTube as it’s got a ‘oh-they-are-so-cute’ quality about it. And people will be curious as to how the ad was made.
Enjoyably flippant [...] Continue Reading…
I liked the new logo for Videocon, the moment I saw it – a sea change from their earlier logo. The brand’s advertising too had acquired a slightly more sophisticated and intelligent tone of voice with their set of ads for air conditioners. But the brand’s appeal to [...] Continue Reading…
Saw a set of teaser hoardings in Bangalore. They ask: ‘Why follow the herd?’, ‘Why live in the past?” and ‘Why repeat yourself?’. I figured that they were for Tata Docomo going by the visual style and the graphics used. The brand’s website is up and what [...] Continue Reading…
On my first view of the new Bajaj Pulsar commercial, I only happened to catch the 2nd half. I was curious to know more since the execution was very ‘phoren’ and intriguing replete with ‘El Bank’, an English track and cops in ‘70s cars. The commercial is well made [...] Continue Reading…
It was titled ‘Fake Cannes Lion Winner’s blog’ and highlighted the ‘creative coincidence’ between the Air India outdoor campaign (which won a Silver at Cannes 2009) and ahem, a similar campaign for Air France. Then followed a second article on the same subject stating that ’scams are threatening [...] Continue Reading…
Nokia’s N97 is set to be priced at around Rs.36k in India (approx. $750). The reaction, until now, is almost muted and nowhere near the strident notes regarding the iPhone 3G pricing of 31k-35k. And it is going to get worse with the impending iPhone 3GS launch.
Why is this [...] Continue Reading…
The Top Advertising Blogs in the world, as listed by Blogrank is based on 20 different factors. Here are the Top 10 blogs:
The top ranked ones truly deserve the recognition. Many congratulations to all. They have been focused on the advertising business relentlessly and are a source of great [...] Continue Reading…
Here are some of the Gold winners from the Cannes 2009 Advertising Festival.
Thanks to Ads of the World, The Inspiration Room, Daily and Advertolog. Will upload the Silver and Bronze winners shortly. And of course, a big thanks to the advertising agencies and the clients who created these [...]
Continue Reading…
